Google and Bing announced big news last week that they are going to start indexing Tweets in search results. If you didn’t think Twitter was important before, it definitely is now. It is now another way to command more real estate on Search Engine Results Pages (SERPs). Though we’re not sure how Google and Bing are going to do this, we do know it’s going to happen.
If you need more convincing that Twitter is growing in importance then check out the results from a new eMarketer report (“Social Commerce on Facebook, Twitter and Retail Sites”). eMarketer finds that more e-commerce merchants are dabbling in social sites because there are so many consumers using them. However, it also claims that while some e-commerce merchants are experimenting with these sites, most merchants are still ignoring them.
So if you’re not on social sites, your competitors might be. Add that to the recent developments from Google and Bing and you could be missing out on brand visibility, customers and ultimately dollars.